PRODUCT DESIGN DIRECTOR

Online Instant Play Channel

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Company Name: iWin, Inc
Project Role: Lead UX Designer 
Responsibility: Designed online game play channel to increase site traffic and download upsell. Page views and upsell increased by 30% at initial launch.

Created prototypes and end-to-end designs with templates for landing page, game play screen and pop-up templates. 

Game play screen showcases unique wide screen experience with collapsible handles and lights on/off toggle features. 

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