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Company Name: Spotzot, Inc.
Project Role: Product Lead - UX
Responsibility: Collaborated with product and marketing teams to create Mobile Campaign Dashboard and Visualization Charts.
Lead conceptualization process for data visualization of various case studies for Spotzot.
Designed interactive data visualization models using SVG charts.
Created interactive Maps and Location based info-graphics that illustrate Mobile app capabilities and knowledge of user location, driving-foot traffic and user intent, that in turn helps qualify local prospects.
Retailer performance
Case Study 1:
Indicates Retailer performance based on impressions, claims, sales and clicks through the advertiser mobile app.
Dashboard Wires
Wireframe for Retail and Publisher Dashboard View.
Collaborated with operations, product and marketing team to create requirements and UI specs for future Platform dashboard and campaign views.
Dashboard View provides detailed real-time data on ad-spend, impressions, clicks, claims. CPM, publisher info, etc.
Impressions across US
Designed and created working prototype of Ad based impressions across US locations. The mocks illustrate customer reach based on the main cities and the size of the bubble indicates population
Analytic Dashboard Grid
Case Study 3:
Retailer performance based on location within a given city.