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Company Name: iWin, Inc
Project Role: Lead UX Designer
Responsibility: Formulated and redesigned iWin.com's web
E-Commerce flow with one-click multi-game purchase customized to various membership packages. This UI included creative solutions for marketing and promotion hot-spots, that created an instant (one-stop-shop) purchase technique.
Wireframe/IA
User flow for E-Commerce website redesign to address multiple loyalty/membership programs.
Payment Flow
Presented redesigned step-by-step payment flow to the Exec teams. Also includes Paypal options.
Cross-platform E-Commerce Flow
Designed flowchart showcasing payment flows that connects the downlodable desktop application with the website.
Design Process
Iterative Designs Process for E-Commerce
Edit Cart Overlay
Edit cart overlay design
Final design highlights
Highlighted mock shows business and marketing goals for the redesign of Shopping cart.
Old Shopping Cart design
Old shopping cart mock.